A few weeks ago we had a post on simple SEO tips and tricks that pretty much anyone can use without much effort. That started a good conversation in the comments about SEO and some apprehension or simply being confused by all the SEO tips found on the internet. That said, I thought we’d address another part of the issue in terms of whether you truly need to incorporate search engine optimization into your blog posts.
Take One Step at a Time
If you’re new to blogging or just now starting a blog – it is perfectly fine to be overwhelmed. There are many things involved with blogging and it can seem impossible to do it all. If you find yourself in that situation, then simply focus on one thing at a time. You’ll need solid content to grow a blog, and if you’re focusing on too many things the content may suffer. True, a lower volume of content can mean you’ll not get a lot of search engine traffic (and honestly you won’t if you’re blog is brand new) but if you’re interested in the long term health of your blog and not a flash in the pan that is solely looking to make money blogging quickly, you want to think ‘quality’ and not ‘quantity’ when it comes to your content.
Balance is Possible to Have
If you feel that you can take on more than the content, then know it is possible to have good content and some simple SEO in your blog posts. If you’re looking for a few simple SEO strategies, check out the aforementioned post which can provide a great start. Having that balance will provide the good content, which is essential, but also have some decent SEO threads that will begin to lay a foundation to grab attention from the search engines. Just know that Google is always changing with what they’re looking for, which is why going for balance and quality, is key to having long term success.
SEO Doesn’t Have to be Too Technical
One of the comments in the previous post was that many may have a fear that SEO is too technical. Can SEO be technical – certainly. But does it have to be – not at all. There are some very simple strategies you can implement that can bring value to your blogging efforts and not be a pain to understand. There might be fear that you can’t have both solid SEO efforts and good content in a blog post, but the reality is that you really can – it just requires some creativity and thought. Ultimately, it can be as simple or as complicated as you want to make it. My suggestion would be to take a blog post and try and weave some simple SEO strategies in there and see how it goes. While you certainly do not HAVE to be using it, it can be a great way to bring additional traffic to your site.
Do You Write With SEO In Mind?
How much of an importance do you think it plays in a good blog post?
Share your thoughts in the comments below!
Photo courtesy of: Search Engine People Blog