Starting a Blog: Best Promotion Practices

The beauty with starting a blog is that you can take it in virtually any direction you want. The internet has made it incredibly easy to start up a blog and share your voice with the world. Where many bloggers fall short, especially as they’re starting out blogging is acting like they’re only talking to themselves. There are numerous best practices in terms of promoting a blog, a few of which I’ve listed below.

Promoting Your Blog

Promoting Your Blog

Goals Matter When Starting a Blog

If you’re just starting a blog now, or have been blogging for years, one of the first steps is to determine the goals of your blog. Are you viewing your blog as a simple journal of activities in your personal life, or are you wanting to reach other people and make connections that will help grow your blog? Neither of these choices is inherently good or bad, but it’s a choice that will ultimately help you determine the purpose you have for your blog. This will help you determine who you’re truly writing for, which will ultimately help your writing. You’ve likely heard the phrase that content is king and if your goals are not clear it’s likely to come out in your writing. I know this may seem like a daunting task, but asking yourself some simple questions related to what you want will simplify it greatly.

Social Media is the Name of the Game

If you’ve made it this far, I am assuming you’re wanting to know how to grow your audience of one to many, many more. There’s one simple way to bring readers, and potentially advertisers, assuming you want to make money blogging, to your blog – social media. Social media is to a blogger what a megaphone is to a cop directing traffic — it attracts attention. If you’re looking at how to promote your blog, then social media is a great and often free way to bring readers to your site. When you add that to solid content you create sticky readers who’ll come back for more and, in turn, possibly share your blog posts and thus increase your reach. Don’t let the thought of using social media scare you, it’s one of the best tools you can use to bring people to your blog.

Think About Your Audience

If determining your goals is one of the first things to do when starting a blog, then considering who your audience is will be a close second. In regards to social media, you want to be active where your audience is. Are many of your readers stay at home moms? Then you might want to target Pinterest or Facebook. If they’re younger professionals, then it’s all about Twitter. Find a few platforms and hit the ground running. There are a few keys though, don’t just share your blog posts; instead, be selfless in promoting others. Find other bloggers you appreciate and share their posts, but also remember it’s not just about sharing posts, but to interact with others. Use social media as a way to grow relationships and network with other bloggers. This is especially important if you’re just starting a blog as it exponentially grows your audience which is essential for the long term success of your blog.

Are you considering starting a blog, or do you current run one?  How do you promote your blog?

Share your thoughts in the comments below!

Photo courtesy of: Sean MacEntee

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Comments

  1. Jean says

    I’ve had my blog for just over a year and I still struggle with the promotion part of it probably because it goes so much against my nature to say “Hey, come see what I did!” I started using Facebook to promote my blog and did see a slight increase in traffic. Do you have any advice on how to overcome my shyness regarding blog promotion?
    Jean recently posted..Follow Through Friday, August 2

    • Tanya says

      Try not to think of promoting your blog as “self promotion.” Instead, think of it as “content promotion.” Or, maybe it would help for you to think of promotion not as marketing but informing. You’re just telling people what you’re talking about. There’s a lot of information about there competing for peoples’ attention. If you don’t get out your megaphone, chances aren’t good that people will find your content. And, Twitter can also be helpful when promoting your blog.

      • Emerald City @ Cleveland Ohio Jeweler says

        I agree, Twitter can be an excellent social media tool to put links to blog posts out there. I know a good portion of bloggers I follow use Twitter for that purpose. And with Twitter I feel it’s not so much self promotion, but more sharing of content. So it doesn’t have to be so “look at me” but more “take a read, I found this interesting.” Not only does it get the blog post out there to be noticed, but by posting your links, and sharing other content, you can build your following on Twitter thus resulting in more traffic to your own site. Good luck Jean.

    • Stuart Walker says

      Jean,
      People (both other bloggers and blog readers) WANT to know about good content. They seek out good content on a regular basis so there is no shame in telling them when you’ve posted some.

      Don’t look at it as promotion or marketing but as networking and building connections. This is where most of my best traffic comes from through connecting with people whether it’s via mentioning and linking to them on my blog, sending an email, chatting on social media, commenting on their blogs and then seeing my stuff and telling their audience about it.

      Kristi Hines just posted a great piece of content that asks 32 experts for their best advice on how to best promote blog posts that I think you should read: http://kikolani.com/blog-post-promotion-tips.html

      It’s packed full of great ideas. I will be publishing a post in the next couple of days over on NicheHacks that talks about similar things and expands on that post.

  2. Sheila says

    I just started my blog, and I am going to college for eMarketing, so before I finish, I would love to have a tribe of followers at my blog, twitter, and on facebook, and maybe even pinterest. I just found your site, and am looking around, feel free to come check out mine!! much love from one blogger to another!

    Thank you for all the advice, When I have the funds I am gonna have to check out the class you offer.

    • Tanya says

      Thanks for the love Sheila! I’m glad my blog has been helpful. That’s what we’re all about here. Looking forward to seeing where you’re at in a few years!

  3. Sarah @ Sweet Miles says

    So true about defining your goals! It really helps me to see the light at the end of the tunnel sometimes. I’ve been promoting mainly through social media, and being active and present on other blogs that I often frequent. It helps to try and building relationships with others who are in the same boat you are :)
    Sarah @ Sweet Miles recently posted..Day 2 & a Hill Workout

    • Tanya says

      Participating in giveaways which require people to follow you on social media to enter for a chance to win whatever is being given away are another great way to promote your blog and gain followers and likes!

  4. Joseph says

    The internet has surely made our lives a lot easier and has enhanced the spectrum of sharing our thoughts with the world. Now it is easy to create a personal site or a blog and the next step comes to promote your blog, social media is the best and free way to bring readers to your site. When you add that to solid content readers will surely come back for more and, increasing your reach to the masses. This is a very helpful blog indeed.
    Joseph recently posted..Top 5 Alternatives to Torrific for Torrent Download

  5. Stephanie @ BeeTreeStudios says

    I currently use Facebook a lot! I’ve also submitted my posts to craft sites to be featured (I’ve been featured twice in the past couple weeks) and that brings in quite a bit of traffic. I’ve joined a community board on Pinterest and each time I post something to that board I see a traffic spike =)

    I’ve got plenty of room for improvement but since I was in my target audience before I started blogging, it feels a little more natural interacting with people/readers because I already did that before, I just didn’t have the blog to say “hey, I know what you’re talking about, I posted about that last week, it might be the kind of thing/idea you’re looking for”
    Stephanie @ BeeTreeStudios recently posted..Project Life Wednesday – Beach Edition!

  6. Zan says

    Thanks for all you do to help us, Tanya. At this point, I feel like my blog traffic is stagnant – no visitors, no likes, no nothing…..

  7. Richard Dambrosi says

    A big part Of blogging and planning is about making and branding yourself on social media there is more to it then just befriending friends and family on Facebook , Liking the right pages Joining the right groups is very important it says a lot about who you are adds to your site reputation .

    Where and what you post too how you present yourself you have to Enjoy dois but it is far more then fun and games if you want to succeed at it ..
    Richard Dambrosi recently posted..NewsCanada – Overkill 2 Gets a Multiplayer Update after Securing 3 mil. Downloads

  8. Jason says

    Hi, this looks like an excellent blogging resource! I’m helping my Mother to try and promote her new writing blog. She’s 81 and has more zest and creative than most people in their twenties! This could be a great help, I’ll recommend it to her.

  9. Vita @ VitaLivesFree says

    I second Jean as I also find it quite hard to promote myself on Social Media. It sometimes feels like bothering people. I guess it will become easier with time when I realize that people actually find my content useful. I’ve only been blogging for just over a month, so I’m at the point where I’m not sure yet if anyone cares. Thanks for another great post!
    Vita @ VitaLivesFree recently posted..How I Got Rid of My Acne – My Six Key Mistakes

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