How to Choose a Domain Name That Attracts The Right Readers

The quickest way to getting eyeballs on your blog these days is by establishing an online presence and central to establishing a powerful online presence is choosing a domain name that will attract the right customers.

Somehow, there hasn’t been enough emphasis placed on choosing a domain name that attracts the right readers, so allow me to expound on this subject with some tips you can put to immediate use for your next website or blog.

1. Choose A Name That Describes Your Blog

Your domain name should aptly let your visitors know what your website is all about even before visiting your site. In other words, give away as much information in your domain name as possible, leaving no room for your visitors to guess what your website is selling.

For example, if your name happens to be Sue Brown and you own a hair salon called Sue’s Hair Salon, get a domain name like, www.sueshairsalon.com instead of www.suebrown.com. Seems pretty obvious, but you’ll be amazed at how many business owners use their personal names as domain names instead of choosing one that specifically describes their business.

Also, try to keep your domain name within a range of 13-15 characters, as shorter domain names tend to stick in people’s minds. It also makes it easier for them to type out your web address in their browsers without too much head scratching.

2. Select A Keyword-Rich Domain Name

It’s becoming increasingly important for business owners to have their websites indexed and ranked well in search engines like Google.com, MSN.com and Yahoo.com. And it helps this cause tremendously if you have a keyword-rich domain name. The reason for this is simple: Your potential customers search using specific keyword phrases to find what they’re looking for.

If you’d done the research and used these customer-specific keyword phrases in your domain name, more than likely your website will be listed on the very first page of the search engines, outranking your competitors because you had exercised due diligence where keyword-rich domain names were concerned.

Of course, there are other SEO tactics to implement for better rankings, but getting a keyword-rich domain name is the first step towards ensuring your website will be search engine friendly. Avoid using any weird characters like apostrophes and even hyphens in your domain name as this will eventually affect rankings.

3. Must A Domain Name End With .com?

In a word, “No.” You could very well use .net, .biz, .org or .info as an extension and no one would complain, except that you’ll likely regret that decision in the long run. Here’s why. Websites ending with any other extension besides a .com usually requires extra marketing efforts to establish credibility because everybody assumes a .com extension to be the standard in domain name branding.

Another reason is when emailing, customers automatically assume every company ends with a .com extension and this can be devastating to your business if your customers’ emails keep ending up in your competitors’ database.

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Unless you’re intentionally targeting to brand your business as, let’s say, a nonprofit organization, in which case the .org extension is highly recommended, then sticking to the instantly recognizable .com extension is the best way to go.

So, don’t rush headlong into purchasing a domain name without first taking the time to research keyword phrases that would be a perfect match for your product or service. You can perform this much needed research at websites such as www.wordtracker.com, www.keywordtumbler.com and www.goodkeywords.com. It requires some effort, but acquiring the keyword phrases that are used by prospects and incorporating them into your domain name will pay off handsomely for years to come.

How did you choose your domain name?

Leave a comment below!

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Comments

  1. Kurt Varner says

    Good suggestions, thank you. One thing I’d add is to check the availability of the social media usernames. This is important if you want use any of the social channels. A lot of people are now squatting on Twitter handles, etc.

    Also, visit http://www.domainbark.com for an easy way to find domain names. I built this site because I was frustrated with how time consuming searching for names was. Hope you like it!

  2. Lily says

    This is an awesome post. I find it really interesting and informative. I find this helpful as well. Thank you for sharing!

  3. Ashley says

    I am having a hard time with this. I’ve done a few small blogs, mainly to share with friends and family. One was focused on my adventure learning to cook, so was mainly a recipe blog along with stories to go with that. I called it Adventures in the Kitchen and Beyond. The other I focused more on homemaking and I called it joyful heart and home. I wanted to be able to talk about the heart things (bible studies, christian book reviews, relationships that sort of thing) as well as the home things (cooking, cleaning, organizing, frugal living, crafts etc). I am leaning to my new blog being more like the latter because I don’t see myself being solely a recipe blog, the problem is that I can’t decide if it’s too broad and what I should call it as joyful heart and home is already a .com domain. I am also tossing around the idea of joining my sister on her etsy site and using that as part of my blog. She does knitted items and I would do crochet, she calls it yarn crazy. Is that too much if my blog isn’t all about yarn crafts? I’m sorry for these crazy questions, but I need some serious guidance…lol….I know I can’t do it all but am pulled in a lot of directions as far as things I want to do.

    • Pamela says

      Maybe Joyful Home and Heart? Or AJoyfulHeartAndHome? MyJoyfulHeartAndHome? JoyfulHeartAndHomemaking?

      My suggestions are not based on anything other than adapting the name of your blog – I have no idea how relevant they would be as far as SEO is concerned.

  4. Carol says

    Hmmm… well the domain name is already chosen, and is the name of my card business. I’m thinking more about the title for my blog… how to tie the two together. I did buy the surrounding domains–.biz, .net etc.– so that may help some.

    Always appreciate your input, Tanya! Blessings! ^_^

  5. Amber says

    I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated.

    Kudos
    Amber recently posted..Amber

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